Disruptive Innovation

Problem solving for you

Our clients are always extremely busy.

They often need extremely experienced assistance to help with specific issues – or simply to fast track their progress.

This means that, in addition to other services, our clients often ask us to solve specific problems; to clear specific barriers or simply to help them speed up progress.
In short, due to our extensive experience and results focused approach, we can often resolve challenges extremely quickly.

These “projects” are always short, time-bound, with a specific objective which we have agreed up front. They are very specific.

Here are a few examples:

Analysing customer data to help pinpoint the best target market for the company
Researching clients to understand what products/ services they most require
Understanding the route cause of customer dis satisfaction
Working out the fastest way to improve customer satisfaction
Speeding up your product launch process or making it far more effective

So, whether we are working with your leadership team and you are struggling to complete all the necessary actions, or you are facing a challenge and no one in your company has the necessary experience or time, just ask.

I promise that, if we’re not 100% confident we can help you – we will be totally honest.

Disruptive Innovation

There is one form of innovation that multiplies value and revenue growth. That is innovation that is informed and inspired by deep customer understanding. It is entirely focused on innovating to solve challenging problems that worry your clients. It is, of course, particularly powerful when it is specifically designed to attract more of the clients you most wish like to win.

This customer-focused innovation has the power to literally transform a market – and to turn your company into a market leader overnight! That is disruptive innovation.

“Here’s to the crazy ones, the misfits, the rebels …. The ones who see things differently– … They push the human race forward. We see genius, because the ones who are crazy enough to think that they can change the world are the ones who do.”
Steve Jobs

This is the form of innovation that led to 3D printing and the recent breakthroughs in robotic limbs that are revolutionising the medical industry.

This is the same principle that drove Steve Jobs and Apple to create iPad tablets and smartphones –though they were looking at customers’ aspirations, what they craved and what inspired them, not just than their concerns. The principle works in exactly the same way though and, as a result, for many years their growth took our breath away!

There are many more examples we would love to share with you.

What is involved in the Disruptive Innovation Service?

First a short project to define the type of clients you wish you win most more of
Research, using Customer Insight Methodology^©, with a small but balanced sample of those clients and prospects to understand what worries them so much that it wakes them up at night
A series of Customer-Focused Innovation workshops, guiding your commercial and technical staff to develop services and products that that will significantly reduce, and possibly eradicate, those concerns.

To find out how your business can grow through innovation call +44 (0)207 0604 006 today or click here.